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What to Do in Samoa: Natural Wonders, Culture & Island Adventures

  • Climb into the To Sua trench pool and swim in one of Samoa’s most iconic natural landmarks.
  • Cool off under towering waterfalls like Fuipisia, Sopoaga, and Afu Aau on both islands.
  • Take a ferry to Savai’i to see lava flows, dramatic blowholes, and sea turtle sanctuaries.
  • Enjoy a traditional fiafia night with Samoan food, dancing, and cultural performances.

Looking for a tropical getaway that’s big on beauty, culture, and connection? Samoa ticks every box. Just a few hours from New Zealand, this South Pacific gem is packed with lush jungle, dramatic coastlines, freshwater swimming holes, and warm, welcoming communities. Whether you’re craving a digital detox, a romantic beach break, or an island adventure, Samoa is all about slowing down and soaking it all in.

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Here’s our guide to the best things to do in Samoa: 

Explore Apia: Markets, History & Local Life

As the capital city of Samoa, Apia is where many visitors begin their journey. It's a vibrant blend of old and new, where tradition lives alongside modern Pacific life.

Don’t miss:

  • Robert Louis Stevenson Museum – This beautifully preserved estate gives insight into the Scottish author’s life in Samoa. Wander the gardens, explore the exhibits, or walk to his mountaintop resting place for panoramic views.
  • Apia’s Local Markets – Visit Fugalei Market to sample tropical fruit and local dishes, and pick up handmade crafts, woven mats, and colourful lavalava wraps.
  • Papase’ea Sliding Rocks – A natural waterpark just minutes from the city. Slide down smooth volcanic rock into cool pools below, a fun, low-cost adventure.

Local tip: Chat with your fale hosts or hotel staff, they’ll happily share stories and recommend less-touristed spots that are special to the community.

Discover Upolu’s South Coast: Waterfalls, Trenches & Beach Bliss

The south coast of Upolu is where Samoa truly shines. Expect postcard-perfect scenery with natural attractions you can swim in, walk to, and fully immerse yourself in.

Top experiences:

  • To Sua Ocean Trench – A 30-metre-deep crater pool unlike anything else. Climb the ladder into emerald water framed by tropical gardens. It’s a must-see (and must-swim).
  • Lalomanu Beach – Often ranked among the Pacific’s best, this beach is ideal for snorkelling, sunbathing, or staying in a simple beach fale where the ocean is your front yard.
  • Fuipisia & Sopoaga Falls – Two of Samoa’s most dramatic waterfalls. Fuipisia plunges into the forest below, while Sopoaga is surrounded by vibrant greenery and traditional gardens.

Pro tip: Bring reef shoes, many swimming spots have rocky entries, and you’ll want to explore safely.

Visit Savai’i: Raw Beauty & Cultural Traditions

Savai’i, Samoa’s largest island, is known for its untouched feel and slower pace. Life here is deeply connected to the land, the sea, and centuries of tradition.

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Things to do on Savai’i:

  • Afu Aau Falls – Swim beneath a powerful cascade in a forest oasis. It’s peaceful, pristine, and often crowd-free.
  • Taga Blowholes – Watch the ocean surge through lava tubes in a spectacular natural display, powerful and a little wild!
  • Saleaula Lava Fields – Explore the haunting remains of a church and village engulfed by a volcanic eruption over a century ago.
  • Satoalepai Turtle Sanctuary – Gently interact with green sea turtles in a coastal lagoon. A hit with families and animal lovers.

Getting there: The ferry from Upolu to Savai’i runs regularly and takes around 1.5 hours. Great chance for sea views and a relaxed start to island life.

Embrace Samoan Culture & Wellbeing

One of the most rewarding parts of visiting Samoa is experiencing the fa’a Samoa, the Samoan way of life. It’s about family, respect, and harmony with nature.

    Cultural highlights:

    • Fiafia Nights – Join in for a feast, live music, traditional dancing, and fire knife performances. Most resorts host these weekly, you’ll leave smiling and full.
    • Island-style spa treatments – Indulge in a massage using pure coconut oil, often set by the beach or in open-air bungalows.
    • Hands-on workshops – Learn how to weave a basket, cook with fresh coconut, or craft your own traditional Samoan souvenir.

    Handy Tips for Kiwis Visiting Samoa

    • Flights: Direct flights to Apia are available from Auckland with Air New Zealand and seasonal services from other centres.
    • Currency: Samoan Tala (WST). Cash is preferred in local markets and smaller towns.
    • Seasons: Visit during the dry season (May to October) for sunny days and great swimming conditions.
    • Transport: Hiring a car is the easiest way to explore at your own pace

      So, Is There Much to Do in Samoa?

      Absolutely. Whether you want to chase waterfalls, relax in a beachfront fale, or learn how to cook palusami from scratch, Samoa delivers an experience that’s equal parts rejuvenating and unforgettable.

      At Mix & Match, we’re here to help you plan a holiday that’s as relaxed or as adventurous as you like. Search for great flight deals, explore package options, and start your Samoan escape the easy way.

      Ready to discover Samoa?

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